Great Presenters

Print advertising: Celebrity presenters

a r t i c l e i n f o Keywords: Celebrity presenter characteristics Hook versus linear conceptualization of characteristics Persuasion and dissuasion This study validates Rossiter and Percy's (1987) hook theory of presenter characteristics, for celebrity presenters. Firstly, by employing a product-alone control group, the study demonstrates that some celebrity-product pairings have a good fit a...

Instructions for Poster Presenters

Monday Workshop Presenters : Title :

The nonsmooth composite minimization problem, whose objective function is the sum of an average of N smooth (possibly nonconvex) functions plus a proper closed convex function, is widely studied in large-scale machine learning, statistics and optimization. Unlike the numerous stochastic firstorder methods, the knowledge on stochastic second-order methods for this problem is very limited. In thi...

Late presenters: what can we do?

Late presentation represents a major problem for patients with HIV infection. Actually, it should be made a distinction between late testers and late presenters since the strategies to reduce the percentage of these two groups of subjects could be different. Indeed, the first population is represented by individuals unaware of their serological status, while in the second case the problem is re...

Characteristics of late presenters in Bucharest

INTRODUCTION Late presentation is associated with increased healthcare costs, rates of HIV transmission and poor outcome. In Romania, in 2012, one third of individuals with new HIV diagnosis were late presenters (LP). OBJECTIVE The aim of the study was to evaluate the epidemiological and clinical characteristics associated with late presentation. METHODS We retrospectively studied patients ...